Call it the boy-band model but for Gen Z, where stars leverage each other’s burgeoning fame against the backdrop of multimillion-dollar homes. Like the more well-known Hype House and the Sway House, which debuted a few weeks earlier, Girls in the Valley is not a spontaneous occurrence of a handful of college-age social media stars choosing to live together, but rather the calculated product of a talent management company that plucked influencers from across TikTok to form a collective. Unlike many of her peers, though, Alex has alopecia, and she pairs her trendy streetwear with her naturally bald head.Īlex, 19, has moved into the purple house to be part of a new collab house called Girls in the Valley. Like many of her fellow TikTok stars, she built her following of more than 5 million by lip-syncing to catchy hip-hop songs and joking around with friends.
#GIRLS ONLY HYPE HOUSE LOGO PROFESSIONAL#
As I walk up to the door, she’s filming herself dancing in front of a ring light, the halo-shaped fixture favored by TikTokers, YouTubers, and now-quarantined Zoom-using regular people that gives the effect of a professional lighting setup. These houses are home to social media collectives, people who have come to film themselves being young and beautiful together
In the wake of sudden notoriety, hundreds of them did what other hopefuls have done for more than a century: packed up and moved to Los Angeles with a dream of ever greater and more visible success. But you see the same person’s face on your phone enough times and you start to care about them.īefore landing in the Valley, these teenagers built astronomically huge fan bases, sometimes literally overnight, on TikTok, an app known for its unparalleled ability to create celebrities out of regular people.
Mostly the videos are just dancing, or short staged skits. The houses in this enclave - adjacent to but far removed from the glamour and status of Beverly Hills - are filled with social media collectives, or “collab houses,” groups of friends or sometimes strangers who have come from all over the country to film themselves being young and beautiful together. It is February in Sherman Oaks, a suburban neighborhood in California’s San Fernando Valley now home to a thriving cottage industry of beautiful young people trying to get famous online. To the left is what is ostensibly a dining room, where everything is hot pink and it feels like the world’s most chaotic bubble bath, or maybe a very fun womb. Inside, there are virtually no objects not adorned with flowers, feathers, or glitter I use the word “objects” because most of them are not standard household fixtures that you or I might have, but things like “giant blow-up dinosaur” and “popcorn machine” and “mannequin wearing a tutu.” Visitors to the house are greeted by a neon mural of magic mushrooms and UFOs flanking the foyer and its rainbow light-up staircase. Here are the current members of the Hype House and what you need to know about them.The house is a violent purple, an unusually arresting shade somewhere between maroon and magenta, although that’s probably the least weird thing about it. The Hype House was created in 2019 by 17-year-old Chase Hudson and 21-year-old Thomas Petrou, according to the NYT, but the roster of creators has grown to 20 influencers. The #hypehouse hashtag on TikTok has more than 363.2 million views across videos posted to the platform, and the group's collaborative account that pushes out videos made by members of the collective has 6.9 million followers, has posted 125 videos since December which have amassed a total of more than 138.6 million likes. Of the group's 21 members, four live inside the Hype House mansion, which serves as its headquarters and a place for members of HypeHouse to hang out and create content for their over 90 million followers.
Although it was founded just over a month ago in December 2019, a group of 21 young social media influencers has come together to form the Hype House and amassed a significant following on TikTok.Īs of January 2020, the Los Angeles, California-based Hype House – still in its infancy – was even profiled by The New York Times and regularly pushes out viral content on Gen Z's favorite social media platform.
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